Morgan Vale Strength programming · Habit-first coaching

Build strength. Keep showing up.

Good training. A clear plan.
Your next chapter starts here.

See the plans How it works

Plans from $20 a month

BUILT BY YOUR COACH. READY IN YOUR POCKET.

THE APEX APP

The plan is yours.
Take it everywhere.

Less guesswork. More good sessions. Your coach’s training, delivered through APEX.

APEX workout preview showing the day’s training

Your workout, ready.

Walk in with a plan. Every exercise, set and rep is there for you.

Log every set.

Know what you lifted last time. Build on it this time.

APEX form review: camera entry and Back Squat set picker, with sample data

Send a lift for notes.

Film a set and send it to your coach for form feedback.

See yourself get stronger.

Keep your training history together and see your progress over time.

FIND YOUR FIT

Your effort.
A plan to match.

Choose the support that fits the way you want to train.

PLAN 01

Program

Every training block MJ publishes Weights set from your own maxes Every set, PR and max tracked
All published programs, including future ones

$20 / month

Choose Program

PLAN 02

Coached

Everything in Program A 30-minute intro call to set your goals and discuss your programming 4 form reviews a month: send a lift or sprint, get notes back
All published programs, including future ones
Chat with your coach
4 form reviews a month
30-minute intro call

$59 / month

Choose Coached

PLAN 03

1-on-1

Personalized training written for your sport, schedule and goals Monthly check-ins to review goals and adjust your training 4 video form reviews a month
All published programs, including future ones
Chat with your coach
4 form reviews a month
1 check-in call a month

$199 / month

Choose 1-on-1

THE PROGRAMS

A little structure.
A lot of possibility.

Intermediate

Athletic Speed & Power

Turn strength into better movement. Six weeks for field athletes: Monday acceleration and lower strength, Tuesday upper strength, Thursday flying sprints and jumps, Friday upper volume and easy tempo. Sessions take about 45–60 minutes. Full recovery keeps speed work sharp, and a lighter fourth week manages fatigue. Refund policy: contact max+mjtraining@apexcoachai.com for a full refund if your program is not delivered or cannot be accessed. Cancel subscriptions before renewal; access continues through the paid period.

6 weeks 4 days a week

Beginner to intermediate

Foundations Strength

Build strength you can use, one good session at a time. Eight weeks of three full-body workouts, about 45 minutes each, with warm-ups, clear technique cues and gradual rep progressions. Week 4 reduces volume; the second block builds back with confidence. Choose loads that leave 2–3 clean reps in reserve. Refund policy: contact max+mjtraining@apexcoachai.com for a full refund if your program is not delivered or cannot be accessed. Subscription cancellations stop the next renewal; access continues through the paid period.

8 weeks 3 days a week

FROM HERE TO YOUR FIRST SESSION

Four steps. Then go.

01
Pick a plan
Find the training and support that fit you.
02
Check out
Review your plan and complete secure checkout.
03
Get the APEX app
Follow your welcome link to set up your account.
04
Train
Open your workout. Put in the work. Come back stronger.

TRAIN WITH PURPOSE.

YOUR COACH

Morgan Vale

Strength programming · Habit-first coaching

Strength is a practice. My approach is to give every session a purpose, keep the fundamentals in focus, and build a routine you can return to week after week.

I coach people finding their feet in the gym and lifters ready for more structure. We start with your experience, the equipment you have, and the time you can make for training.

I program around the main movement patterns, with clear sets, reps, and room to progress. Your training log helps guide the next step: add a little load, refine a movement, or hold steady when life gets busy. The goal is purposeful work you can keep showing up for.

Find your plan

In their words

In their words.

“I like opening the app and knowing what the session is meant to be.”

Alex · Sample member

“The clear plan gives my training week a place to start.”

Sam · Sample member

“Having the sessions in one place makes the routine feel simpler.”

Casey · Sample member

A FEW GOOD QUESTIONS

Before you
get started.

Need a hand? Talk to your coach.

How do I get my training?

After checkout, follow your welcome link and get the APEX app. Your training lives in the app, ready when you are.

Do I need a gym?

Check the program description for the experience level and equipment you’ll need. Ask your coach if you’re unsure which program fits.

Can a parent sign up for an athlete?

Yes. Under 18? A parent or guardian checks out and completes the purchase agreement for the athlete.

How does billing work?

Each plan shows whether it bills monthly, yearly or once. Review the price, renewal terms and cancellation details at checkout before paying.

Do I need lifting experience to start?

You don’t need to be an experienced lifter. Start with a program that matches your experience and equipment. If you’re returning after time away or unsure where to begin, get in touch before choosing a plan.

Which plan is right for me?

Start with the training plan if you want structured sessions to follow on your own. If you want feedback on your lifts, look for a plan that includes form reviews. Each plan lists the support included, so you can choose what fits your training.